First wanted to talk about the ratings for the “Bachelor” being down 17% from Brad’s premiere at the same time last year. Look, you know I’m not someone who will ever come to the defense of this show, but when I get emails and hear people say, “See, no one’s watching anymore. Ratings were down 17%,” it’s time to tell people they have no idea what that actually means. Overall viewership was down 17% from last season’s Brad premiere. Still, 7.7 million people watched on Monday. But that’s not the story. If you actually read into the numbers (which 99.99999% of people don’t), you’ll see that viewership increased in the second hour from the first hour and, most importantly, it won it’s two hour time slot in the coveted women 18-34 range. That’s all they care about folks. Every single Monday night for the next 11 weeks, ABC will win the women demographic between 8-10pm EST. That’s what their advertisers are paying for.

Not to mention, there are also two other factors to take … Continue reading →